With the internet growing at astronomical rates and more and more people looking to it as their utmost advisor, it’s important for churches to utilize this vehicle to bring good news.
In this article, I want to share with you how to build a church website, so you can begin to share good news with others by leveraging the internet.
Big Churches vs. Startup Ministries
While you may commonly see websites with big church brands like these:
Bishop T.D. Jakes at The Potter’s House:
Pastor Joel Osteen at Lakewood Church:
or, Kenneth Copeland Ministries:
You don’t have to be a big established brand to build an effective ministry online or in-person. Now, it’s easier than ever to start a church because you can build a website, get traffic to the website, and effectively minister to others. You may even have the ability to be more effective than larger ministries who are using old marketing strategies and techniques if you learn well.
How To Build a Church Website
When you are creating the church website, you will follow the same general steps as you would for any other website. They are:
Step One: Choose an Interest for Your Church Website
Some ministries never intend to have a brick and mortar church and some do. You would have to decide which is going to be your approach. As a church, the interest for you is already chosen “Christianity”.
You can decide to go further into a niche category of Christianity like Personal Finance from a Christian perspective or Health from a Christian perspective, Bible application, or so on. You can also make the website a personal brand website like Kenneth Copeland Ministries (in the example above).
When choosing, it’s helpful to decide on a topic that people will be looking for. Analyzing what users are searching for in the search engines will be invaluable to you since majority of website traffic comes from search engines. I recommend using a tool called Jaaxy to get the insight about what internet users are searching for and what the competition is for keywords. Let’s do a quick search for Proverbs 31, shall we?
We can see that Jaaxy has given us a large selection of possible terms internet users type in when looking for Proverbs 31. Let’s break down the results…
- The “Avg” column tells us how many people search that term per month
- The “Traffic column tells us how much traffic you could expect from the search engines if you rank for the keyword
- The “QSR” column tells us how many people are competing for the keyword
- “KQI tells us if Jaaxy recommends we attempt at ranking for the keyword or not
With this, we can see that loads of people are searching online for Proverbs 31, and this is only a small opportunity within the Christian space.
Even worse, there are many people searching for answers in the Christian space, and THERE’S NO CONTENT TO PROVIDE THEM! We need people who are living a life set apart for God to stand up and begin spreading the gospel using this fairly new tool: the internet.
Step Two: Build the Website for Your Church
After deciding on the “interest/niche”, then you would choose a domain (free or paid contingent on your budget), and build the website. This process can be very painful or very painless depending on what company you use. Some ministries never get started because of the hurdles surrounding marketing the ministry, starting a website, or other small issues that turn big.
This short video can show you how to build your website in 30 seconds or less using Siterubix. Click the image and check it out!
Step Three: How To Attract Visitors To Your Church Website
After the website is built, the next thing you have to do is get people to it. If you have a physical ministry, you can tell people about the website in person, and let them know to stop by for whichever additional services you offer there. You could have:
- Sermon recordings
- Product downloads
- The schedule
- Convenient payment options
- a Blog
- or, whatever you’d like…
In addition to the in-person invitations to your website, you can leverage the internet once again to reach an internal audience thru:
- Search engine marketing
- Social media marketing
- Book publishing
- and, other forms of online networking you can learn about from trainings HERE.
Step Four: Create Revenue
Even though, you are creating the website as a means to empower people and spread the good news, a ministry requires funding. Many ministries struggle with fundraising because they don’t start with a monetization strategy. When you are creating your plan for how you will spread the gospel, you’ll also have to plan how you will monetize the spread of the gospel. You can use the website as a means of effectively adding a stream of monetization to the website or not.
The proceeds from the website monetization can be taken and used to further enhance the growth and effectiveness of your ministry. Some monetization options are:
- Ad revenue
- Affiliate marketing
- Accepting donations (tithing, offerings, and “just because”)
- Raising funds
- Selling products (event tickets, books, audio recordings, branded items, digital courses, etc.)
- Selling services (counseling, coaching, or others)
- Membership sites (Women’s ministry membership, Men’s ministry membership, etc.)
- and, the list can go on
As long as you’re not being manipulative in the sales tactics (by using guilt or otherwise), and you’re truly using the proceeds to enhance the ministry, monetization should be something you STRONGLY consider. If you don’t plan the ministry with monetization, you’ll rely solely on word of mouth and the income of the founders, which is a reason many ministries fail.
Final Words on How To Build a Church Website
The goal of this article was to show how to build a church website. I’d love to see more people sharing content that would make our Creator proud by leveraging the internet.
If you’d like to start or scale your ministry by leveraging the internet CREATE A FREE ACCOUNT HERE. You’ll get two free websites, 10 free training lessons towards a certification in Internet Marketing, and access to a huge network of online entrepreneurs (many who are ministers). CREATE A FREE ACCOUNT HERE.
Now, it’s Your Turn…
If you have questions or concerns about this, don’t hesistate to leave them in the comments section. I’d love to help you out!